Honey Nut Cheerios
Living Billboard
HELO x HNC - To bolster their "Made With Real Honey" campaign, Cheerios commissioned a three-story billboard that housed over 100,000 bees. The honey produced by the bees was used to spell out "Made With Real Honey" by filling clear letters on the structure’s exterior. Once filled, a spout on the sign could be opened to dispense freshly collected honey. This unique billboard was unveiled during a cook-off event at the Diamond Farm & Ranch in St. Cloud, Florida.
Jekyll Works was brought on by Los Angeles-based production company Helo to address several needs for the Florida-based production. We acted in two primary roles. First, as documentarians, we captured behind-the-scenes videos and photos during construction, as well as video b-roll and additional PR photography during the unveiling event. Second, as production liaisons, we facilitated communication between Helo and the billboard fabricators at Cinnabar Orlando. Our responsibilities included providing renderings and logistics for the final billboard placement at the Diamond Farm & Ranch location and keeping all parties informed of the project's construction and installation status.