McDONald’s
NYE Time square Countdown

Our good friends at Ruddick Productions tapped Jekyll Works to help out with the motion graphics for the McDonald’s New Year’s Eve Time Square billboard countdown. The overall concept consisted of a top down camera angle of a large pile of fries, hands from different people would reach in and take a single fry until the pile was complete. The picking of the fries was timed to a countdown timer that would complete at the beginning of the new year. The “Happy New Year" message was completed with the logo popping into a shower of McDonald’s yellow confetti. Jekyll Works was responsible for designing and animating one minute of loop-able confetti falling. This was provided as two versions, one with the traditional look of confetti, and another with falling french fries. We also created a timer that could be easily synced to the footage of 600 french fries being removed from the pile.