McDONald’s
NYE Time square Countdown

Jekyll Works was tasked with creating key motion graphics elements for McDonald's New Year's Eve Times Square billboard countdown. The display featured a bird's-eye view of a french fry pile gradually diminishing as hands removed fries in sync with a countdown timer. Our team designed and animated a minute-long looping confetti animation in two versions: traditional and french fry-shaped. We also developed a customizable timer that integrated seamlessly with footage of 600 french fries being removed. The countdown culminated at midnight with a "Happy New Year" message and the McDonald's logo amid a burst of themed confetti, resulting in a visually striking and brand-cohesive display for Times Square's iconic celebration.